Week 4: Get Your Business Holiday-Ready. Marketing Moves You Should Make Now

carrierockenstein
Oct 22
2 min read

The Rockenstein agency, tl;dr October week four planning for the holidays

Week 4: Get Your Business Holiday Ready; Marketing Moves You Should Make Now

Hi, Carrie here founder of The Rockenstein Agency, your go-to for strategy, structure, and standout marketing right here in North Myrtle Beach.

Can you believe it’s already Week 3 of October? The holidays are officially within striking distance, and for local businesses, that means one thing: go time.

This is the window where the smartest brands aren’t waiting for Black Friday; they’re already in motion, tightening their messaging, updating their content, and putting strategy behind every click.

If your business isn’t holiday-ready yet, don’t panic. Here’s how to get there fast and stay ahead of the pack.

1️⃣ Audit Your Online Presence

Before you start promoting anything, make sure your foundation’s solid. Check your Google Business Profile, website, and social media accounts for:

Updated hours (especially around Thanksgiving and Christmas)
Fresh photos and posts
Accurate contact info and clickable links
Consistent branding across all platforms

If your listings don’t match or your info looks outdated, you’ll lose trust before customers even reach your site.

🛠️ Pro tip: Add a quick “holiday hours” update to your Google Business page this week, Google boosts recently updated profiles in search results.

2️⃣ Create a Seasonal Offer, But Keep It Simple

Your customers are already bombarded with sales and specials this time of year. The trick isn’t shouting louder it’s standing out with clarity.

Think small but meaningful:

🎁 Free add-on with purchase.

🎄 Service bundle at a set price.

🌟 Limited edition product or “holiday tune-up” service.

And most importantly, promote it early. People start planning their holiday spending before Halloween.

3️⃣ Schedule Your Content Now

If you’re trying to post in real time through November and December… you’re already behind. Use this week to batch your content, schedule posts, and map out your campaigns.

Plan for:

Holiday kickoff posts (Nov 1–10)
Thanksgiving gratitude posts (week of Nov 25)
Early December offers
“Year-end thank you” wrap-ups

It’s not just about looking active, it’s about staying top-of-mind while everyone else scrambles.

4️⃣ Turn Up the Local SEO Heat

Search patterns shift hard during the holidays, “near me” searches skyrocket. Now’s the time to:

Add holiday-specific keywords to your site (“holiday gifts North Myrtle Beach,” “local business specials,” etc.)
Refresh meta descriptions
Get new reviews posted before November

🎯 Bonus tip: Encourage customers to mention what they bought or their experience in their review. It boosts your ranking faster than generic “great service” comments.

5️⃣ Keep It Personal

The holidays aren’t about being perfect, they’re about being human. Share behind-the-scenes moments, introduce your team, or post something real about how your business gives back this season.

Customers connect with honesty, not over-polished sales posts.

Final Thoughts

You don’t need luck this season, you need clarity, consistency, and confidence. That’s how you win the holiday market before everyone else even wakes up.

At The Rockenstein Agency, we don’t do guesswork, we do strategy that works.

See you next week, when we turn all this prep into real traction. 🔥

Need a Holiday prep checklist for your business? I put a free one in blog posts weeks 1 and 2!