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Blog banner for the Rockenstein Agency TL;DR Yelp often creates friction for small businesses without delivering meaningful local SEO results. Review filtering lacks transparency, sales pressure is persistent, and the platform offers limited control compared to Google. For most local service businesses, Yelp should be monitored, not prioritized. If you’re a small business owner, there’s a good chance Yelp has made you uncomfortable at some point. It could be a review that wa

The Rockenstein agency, first blog post of the year. January 6th 2026 TL;DR Google is where high-intent local searches happen. Reviews, activity, accuracy, and engagement directly influence visibility, calls, and trust. Unlike other platforms, Google rewards consistency and real business behavior instead of pressure or pay-to-play tactics. Hello! Back from the holidays at the Rockenstein agency Hello! I hope you had an amazing holiday with both friends and family, as well a

A graphic for the title of the article written about Google reviews -The Rockenstein Agency TL;DR Google Reviews are often the first impression a business makes. Perfect ratings are not the goal, trust is. Bad reviews, when handled thoughtfully, create credibility, improve local visibility, and show future customers how a business responds under pressure. Copy and paste replies, automation, and review removal shortcuts weaken trust and signal inauthenticity. Writing real, va

The last week of November is the turning point for small businesses. This guide breaks down what to focus on, how to keep your marketing simple, and how to stay steady through Q4 without burning out. Clear steps, practical advice, and a warm Thanksgiving update from The Rockenstein Agency.