Graphic showing halloween balloons and bats with a TL;DR about google your google business profile TL;DR: Your Google Business Profile isn’t optional—it’s the foundation of your online visibility. And while Bing doesn’t get the same buzz, it quietly powers millions of searches across the web. Ignoring it means missing out on potential customers who never even reach Google. The Overlooked Power of Google Business Profiles When people search for your business, Google decides wh